Rhetorical Strategy Commercial Essay Essay Example for Free

Rhetorical Strategy Commercial Essay Essay Commercials are not always just informative, some convey a message so strong it leaves you thinking about it when it’s over. Most people could care less about watching commercials and would consider them a waste of time, but an opposite handful comes to find them interesting and useful. Many commercials target certain audiences, having the ability to draw the viewers in closer and closer wishing that it were never over. The Guinness Basketball Commercial of 2013 was a top-viewed ad around the nation for it is something that you do not see everyday. When watching this commercial rhetorically, you see things that many normal viewers would not and how well directed this piece of work really is. The Guinness Basketball Commercial exemplifies the aspects of Pathos and Ethos, delivering a inspirational message nationwide through the use of dedication, loyalty, and friendship. This commercial demonstrates dedication, giving up one’s own time to better off a friend that they care about. In the video, nine normal men play wheelchair basketball with their friend who is disabled and cannot enjoy the same experiences they are able to. This is very powerful because you are able to extract the fact that there is not a shot these men would be playing like this if their other friend did not have the ability to walk. Using the rhetoric concept of pathos, the audience is drawn into a state of inspiration and feels what the disabled character has to go through. When they stop playing, the other nine men stand holding the door open for their friend and exit the gym. This makes the audience feel the entitlement of respect for the players who give up their legs just to make their buddy feel included. The disabled man is filled with joy that he has a group of friends who are willing to do anything to make him feel a part of something. This is shown by his positive body language and reactions. The end of the commercial is composed of them going out for a drink after a hard fought, while fun game of basketball. The director is easily able to connect to the focused audience making them want to watch it over and over again, creating more success for the commercial. All in All, through dedication the commercial is titled as one of the most inspiring and most watched ad in 2013. The commercial also delivers a strong message through the use of loyalty for one another. This commercial connected to me especially because I have the type of friends where I know they would do the same for me if I were in a situation like this. While watching this ad, the audience does not know that the other players are able to walk. When finding out, you are given a feeling of happiness and awe not expecting this would be the outcome. This video really captures the element of pathos to make sure the audience stays focused on the commercial with the competitive gameplay and inspiring music in the background. Faithfulness is enticed throughout the entire commercial because even if they were all disabled, it is clear that this group of friends would stick together through any obstacles thrown their way. Even though the commercial does not give away the message of loyalty right away, you can still see glimpses of devotion between the characters and how much they care for each other. After all that is the meaning of being loyal, having someone’s back no matter how bad the outcome looks. This commercial is intended for a more specific audience rather than the general public. Mainly for those who have a good friend that cannot share the things that they are able to do and are willing to help them out. It may even be for those who do have a problem or disability who want to experience activities others can. The possibilities are endless and loyalty is a major characteristic played in the creation of this commercial. Lastly, this commercial is based off the sole purpose of friendship and what it means to be a good friend. While watching you can already tell this group of guys are comfortable with each other and have a strong bond. But when the defining moment comes and you see them stand, the audience is mind blown and friendship becomes an understatement. Sympathy is given to the character in the wheelchair, but at the same time an emotion of jealousy is also exposed towards him for having such a solid gang that cares and loves him. This makes the viewers start to ask themselves, do I have the type of friends that would do the same for me? That one final scene of them sitting around the table and having a beer, defines pathos the most. You see so many other videos and photos of men talking and smiling drinking a beer, it almost acts as a universal definition of the term friendship. The beautiful thing about this commercial is that it is very rare. You don’t hear of everyday situations like this one happening, so it makes it that much more special adding inspiration. And for those that are caught in a situation like this, words cannot even describe how much this ad must have meant to them. Even though many people are not affected or can relate to themselves to this commercial, it gives a sense of hope that there is still good in this world and true friendship still exists. This ad also embeds the rhetoric concept of ethos to tie in credibility along with the amount of pathos that was used. By using a well-known and prestigious beer commercial, the video becomes extremely credible and valid. The audience is put on their feet wondering what will happen next in the commercial which makes it a successful commercial kicking out any previous thoughts they may have had before viewing the short advertisement. You are able to tell that the director put a lot of thought and did a very well job in the creation of this commercial. No one likes watching commercials, but after seeing ones like this, it send chills down your spine making you crave for more. The commercial states, â€Å"The choices we make, reveal the true nature of our character†, and it could not have been said any better with the emphasis on dedication, loyalty, and friendship.

Napoleon :: History, The French Revolution

Napoleon only upholds the ideals of the French Revolution because he wanted to secure and strengthen his own power. During his rise to power, Napoleon adhered to the ideals dutifully. In his speech to his troops, Napoleon said, â€Å"We are waging war as generous enemies, and we wish only to crush the tyrants who enslave [the Italian people]† (Document 1). He tells them to be respectful of other countries, to give them rights they have the right to enjoy. This follows Locke’s enlightenment ideas, that everyone has inherent rights that cannot be taken away. Being an supporter of equal rights, he gained popularity with the French people. Over time, Napoleon used these ideals to increase and solidify his power. Napoleon Crossing the Alps by Jacques Louis David (Document 4) correctly illustrates Napoleon’s France. In this painting, Napoleon, dressed in breeches and a fancy army uniform rides on a horse, holding the reins loosely but firmly, looking majestic. The horse is strong from the apparent muscles in its legs. At a closer look, the horse’s eyes are too wide and wild and its mouth is gaping open. The horse symbolized France as whole at the time period, when everything was chaotic, with beheadings everyday and constant fears of invasion. Napoleon kept France under absolute control but still allowed enough freedoms to the people. France was a republic in name only. During this time period, the French people were ensured equality, as long as they abided by the law, the Napoleonic Code (Document 9), which unified the legal system of France under one set of laws. Meritocracy was instilled and schools were established to educate people, since in Napoleon’s France people acquired jobs based on their skill and not family connections. Food prices were stabilized so that everyone could afford to eat. By establishing a strong centralized authority, Napoleon brought order to France. He began censoring newspapers and had the Secret Police keep tabs on people. Both of these actions were direct violations of the enlightenment and Declaration of the Rights of Man, which stated, people had the right to freedom of speech, press, and religion, and could not be silenced for these views. The hypocrisy of his actions are seen once again, when Napoleon crowns himself Emperor. By doing so, he is saying that his power to rule is derived from god. The Napoleonic Catechism proclaimed, â€Å"[Napoleon had become] anointed of the Lord†¦those lacking in their duty to our emperor†¦resisting the order established by God himself† (Document 11).

Mental illness Essay

Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper,† relays to the reader something more than a simple story of a woman at the mercy of the limited medical knowledge in the late 1800’s. Gilman creates a character that expresses real emotions and a psyche that can be examined in the context of modern understanding. â€Å"The Yellow Wallpaper,† written in first person and first published in 1892 in the January edition of the New England Magazine, depicts the downward spiral of depression, loss of control and competence, and feelings of worthlessness that lead to greater depression and the possibility of schizophrenia. The beginning emphasis will be on the interaction and roles of the husband and wife in â€Å"The Yellow Wallpaper†, which are based on the male dominated times of the late 1800’s. The main character, a woman whose name is never revealed, tells us of the mental state of mind she is under and how her husband and his brother, both physicians, dismiss it. â€Å"You see, he does not believe I am sick! And what can one do? If a physician of high standing, and one’s own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depression — a slight hysterical tendency — what is one to do?† The doctors seem completely unable to admit that there might be more to her condition than just stress and a slight nervous disorder even when a summer in the country and weeks of bed-rest have not helped. It might be thought that it is a simple matter of a loving husband being overprotective of his ill wife, but this assumption is quickly washed away by his arrogant attitudes, combined with his callous treatment of her that only serve to compound the problem. â€Å"At first he meant to repaper the room, but afterwards he said that I was letting it get the better of me, and that nothing was worse for a nervous patient than to give way to such fancies†. John treats his wife in a manner that gives her reason to doubt herself and her capabilities. Her husband John has explicitly forbidden her to do certain things, although we are never told why; but it can be assumed that it is because of her frailty that some of these activities have been taken away from her. As such being prohibited to work and not being able to contribute to the household as a proper wife and new  mother she begins to feel helpless. â€Å"So I†¦ am absolutely forbidden to â€Å"work† until I am well again. Personally, I disagree with their ideas.† Additionally, she has been told not to write: â€Å"There comes John, and I must put this away — he hates to have me write a word.† With no creative outlet her mind starts to find things upon which to dwell, things that only she can see. Virtually imprisoned in her bedroom, supposedly to allow her to rest and recover, she slowly starts to go insane. Without compassion or an outlet for her creativity, her mind turns inward and focuses on her now increasingly shrinking universe. She has no say in the location or the decor of her room. â€Å"I don’t like our room a bit. . . But John would [http://www.youtube.com/watch?v=5u7t0TuAnKU] not hear of it.† She is not allowed visitors, â€Å"It is so discouraging not to have any advice and companionship . . . but he says he would as soon put fireworks in my pillow-case as to let me have those stimulating people about now.† In large part because of this oppression, she continues to decline. â€Å"I don’t feel as if it was worthwhile to turn my hand over for anything and I’m getting dreadfully fretful and querulous.† However by keeping her a prisoner in a room with offensive wallpaper and very little to occupy her mind, John almost forces her to dwell on her psyche. Prison is supposed to be depressing, and she is pretty close to being a prisoner. The story does hint to the fact that John knows he could have done more but simply does not seem to want to be bothered with the effort of such an endeavour for his wife. He never acknowledges that she has a real problem until the end of the story, at which time he fainted. John could have obtained council from someone less personally involved in her case, but the only help he sought was for the condition of the house and the baby. He obtained a nanny to watch over the children while he was away at work each day: â€Å"It is fortunate Mary is so good with the baby.† He also had his sister Jennie take care of the house. â€Å"She is a perfect and enthusiastic housekeeper.† There is one instance, however, when he does talk of taking her to an expert for assistance, â€Å"John says if I don’t pick up faster he shall send me to Weir Mitchell in the fall.† Nevertheless she took that as a  threat since Dr. Mitchell was even more domineering than her husband and his brother. Perhaps, if she had been allowed to come and go and do as she pleased her depression might have lifted, â€Å"I think sometimes that if I were only well enough to write a little it would relieve the press of ideas and rest me.† It seems to her that just being able to tell someone how she really feels would have eased her depression, but her husband would not hear of it because of the embarrassing consequences it could bring to the family name. Thus, John has made her a prisoner in their marriage where her opinions are pushed aside, and her self-worthiness questioned. She does have a rebellious spirit in her and the fact that this spirit is being crushed is the final nail towards her insanity. Her desperation is almost like someone being buried alive and screaming knowing that there are people just above but who seem not to hear or care. Her reaction is to seek to prove her husband wrong, â€Å"John is a physician, and perhaps . . . perhaps that is one reason I do not get well faster . . .† While putting on an appearance of submission, in actuality she was frequently rebelling against her husband’s orders. She writes when there is nobody around to see her, and she tries to move her bed, but always keeps an eye open for someone coming. As her breakdown approaches she actually locks her husband out of her room, â€Å"I have locked the door and thrown the key down into the front path. I don’t want to go out, and I don’t want to have anybody come in, till John comes. I want to astonish him.† This forces him to see that he has been wrong, and, since she knew he could not tolerate hysteria, to eventually drive him away. While there is supporting evidence that her husband’s treatment of her was a major contributing factor to her madness, the possibility also exists that her madness was caused by an internal illness which, given the level of medical knowledge, her husband was unable to deal with appropriately. As mentioned in the beginning of this essay, Gilman creates a character that has real emotions and a real psyche that impresses upon the reader that she is slowly deteriorating into a mental illness known as schizophrenia (a disintegration of the personality). This illness, however it manifests itself within the personality of someone is usually highlighted through a variety of symptoms. The leading character exhibits these symptoms spo radically throughout the story. To begin with, one of the more obvious of her symptoms is her irrational obsession, displayed by relentless thoughts of and about, the yellow wallpaper that wraps the walls in her room. It is a room that she feels captured by and her obsessions start from the beginning of the story. â€Å"I never saw a worse paper in my life,† she says. â€Å"It is dull enough to confuse the eye in following, pronounced enough to constantly irritate and provoke study† Taken in isolation, this kind of observation might appear to be harmless to the uninformed observer, but as her obsession with the wallpaper grows, so does her dementia. At one point she describes lying on her bed and â€Å"follow[ing] that pattern about by the hour . . . I determine for the thousandth time that I will follow that pointless pattern to some sort of conclusion†. Interconnected with the first symptom of irrational obsession is that of thought processing disorder. This disorder can range in severity from a vague muddiness of thinking to a complete breakdown of one’s mental processes. The first real clues that she is having trouble controlling her mental state of being comes into focus when she states, â€Å"I get unreasonably angry with John sometimes . . . I take pains to control myself — before him, at least, and that makes me very tired† She tries to discuss her feelings rationally, but this only brings a â€Å"stern reproachful look† at which she gives up and returns to her room. Again her condition is revealed a few pages later when remarking that, â€Å"It is getting to be a great effort for me to think straight†. Soon, other noticeable changes in her mental state start to take shape. She slowly begins to show symptoms of paranoia, yet another unfortunate schizophrenic trait. She speaks of how happy she is that her baby is not exposed to the same torturous existence that she has to endure in her room with the yellow wallpaper. â€Å"Of course I never mention it to them any more — I am too wise, — but I keep watch of it all the same† Even the mistrust of her â€Å"caretakers† is further evidenced when she says, â€Å"The fact is I am getting a little afraid of John. He seems very queer sometimes, and even Jennie has an inexplicable look† When catching Jennie looking at the yellow wallpaper, she thinks to herself, â€Å"But I know she was studying that pattern, and I am determined that nobody shall find it out but myself?† This type of  paranoia is a firm indication that her psychological state is continuing to deteriorate towards complete schizophreni a. Another in the list of common symptoms of schizophrenia that the protagonist exhibits is hallucination. Of these hallucinations, one is when she â€Å"sees† people walking in the paths that she views from her bedroom window. As her condition worsens, she begins to have other hallucinations, this time focused on the yellow wallpaper itself. This is noticed when she exclaims, â€Å"At night in any kind of light, in twilight, candlelight, lamplight, and worst of all by moonlight, it [the wallpaper] becomes bars! The outside pattern, I mean, and the woman behind it is as plain as can be†. In addition to her mental hallucinations, she starts to also have ones where she can smell things as well, â€Å"the only thing I can think of that it is like is the colour of the paper! A yellow smell†. The climactic stage of her hallucinations comes when she realizes, â€Å"that woman gets out in the daytime!† It is at this point that her deranged thought processes become a coping mechanism to help her deal with her mental state of being. She passes into a full schizophrenic state and transforms from a helpless, self-pitying woman, to one who feels, in her mind at least, that she has broken free of her shackles. She feels that she has gained a sense of control, no matter how false that sense may be, as she says, â€Å"I don’t want to go out, and I don’t want to have anybody come in, till John comes. I want to astonish him†. Much has changed by the end of the story, so much in fact that in the end it is she who is metaphorically and literally creeping over John, who has fainted after seeing her in a deranged state of being. This is in contrast to their interactions up to this point when it was John who usually dictated and condescended her. The fact that the protagonist in this story is schizophrenic is supported by various bits of evidence. However, the question that remains to be answered is why a diagnosis of schizophrenia is important to interpreting â€Å"The Yellow Wall-Paper.† Schizophrenia is a logical choice in that it explains why the protagonist behaved in the way that she did. For her to overcome her submission to an environment that has sought to oppress her, she had to discard the personality within her that was meek and mild. This is a common defence mechanism of the mind in order to deal with situations it perceives to be uncontrollable. It is quite  possible within the realm of psychological study that the combination of the stress of childbirth, post-natal depression and the mental strain of having to repress her emotions triggered the schizophrenia. This terrible condition may have resulted from the bonds she felt would not allow her to express herself as a human being, mother and wife, a freedom that she so desperately needed. Her slide into madness, as a way to deal with her entrapment, is similar to a caged animal that, when backed into a corner, will fight for its life.

The Importance of Free Trade in a Globalized World Economy Free Essay Example, 1250 words

The best way to improve the global economy is to enhance the chances of a more international trade. This is the main objective of forming the World Trade Organization and entering into trade agreements like GATT so that the member countries will be encouraged to enter into trade and commercial transactions more freely. Such a situation where there are increased commercial activities between nations improves the free flow of foreign exchange from one country to another. If the world economy is to be strengthened there should be an all-around economic growth in all the countries. This is possible only by encouraging free trade between the countries. The economic history of the world has witnessed the free flow of foreign exchange from the industrially advanced countries to the emerging economies in the form of Foreign Direct Investments for promoting various infrastructural facilities in the developing countries. China can be cited as one best example for the development of the world economy through free trade. With the rapid changes the country brought about in the country in the form of market economy reforms, the country was able to attract more foreign investments. We will write a custom essay sample on The Importance of Free Trade in a Globalized World Economy or any topic specifically for you Only $17.96 $11.86/pageorder now This has greatly facilitated the country to make an all-around improvement in its economic activities. With the growth in the economy, other nations identified a potentially large market for their goods and services in China and this has made the United States and other Western countries to expand the scope of their presence in China. This had automatically led to the flow of foreign exchange between countries both in the form of trade-related transactions and on capital accounts for investment purposes. The development of China and other third world countries can easily vouch for the importance of free trade to the global economy. Yet another important element of the global economy is the availability of adequate employment opportunities in all the countries across the world.